Work Experience

Having started at Tradelink as Marketing Assistant fresh out of University and eventually becoming Local Area Marketing Co-ordinator, I had access to a wide-reaching role that touched on some aspect of almost all of Tradelink's marketing activity.

This included experience with Copywriting, Content Creation, eCommerce, Social Media, Events Management, Out-Of-Home Advert Placements, Graphic Design, Video Editing, Creating Ad Briefs & Pitches, Creating/Updating Websites, Sourcing Product Imagery, Organising Files, Reporting on outcomes, Updating online channels - and so much more all while needing to maintain a deep insight into the budgeting and strategy of our complete marketing activity as the team assistant.

Below is a brief overview of the responsibilities of my roles.

Local Area Marketing Coordinator - Tradelink - 2023 - 2025

In my role as Local Area Marketing Coordinator, I was responsible for:

Managing All National Tradelink Social Media Accounts on Instagram & Facebook - Tradelink Trade, Tradelink Showrooms & Raymor Australia - ~40,000 total followers
- Including scheduling content, sourcing & reposting User Generated Content & Responding to comments/messages
- Complete and present monthly social media account reporting on relevant stats
- Conduct paid social media advertising for pages - including fan aquisition ads and boosting posts
Local Marketing Support for 200+ Stores Nationally - Sole point of contact responsible for conversing over and completing any non-national marketing related requests they may have
- Covered many areas - Created In-store materials, Organised local Radio campaigns, Organised LED Traffic Signs for Advertising Messages, Managed store renovation / re-launch campaigns, and so much more - whatever a store asked for, I would try my hardest to investigate and make it happen
Local Social Media Accounts Management - Set up local individual store Facebook & Instagram accounts for 150+ stores - setting up the page effectively, providing them access and providing on-going marketing support
Graphic Design for Individual Stores - Completed essentially all non-national graphic design work, including Flyers, Social Media Posts, POS Items and more as requested by individual stores (Usually 5 - 15 graphic design jobs weekly)
- Completed some graphic design work for national social media pages as needed to fill gaps
- Experienced with providing print-ready documents for a range of marketing matertials
- As I was completing 100% of the work on these requests myself - these graphic design projects also included all copywriting and marketing strategy behind the piece of marketing material
Website Management - Assist with multiple website updates
- Sole person responsible for all updates to company Intranet website
- Manage Sharepoint online file repository - for sharing marketing files with network
- Created / Update all individual store landing pages on Tradelink.com.au
- Managed all opening hours updates for stores on Tradelink.com.au, Google and Apple Maps
Manage Marketing Department Shared Email Inbox, responding to or forwarding on relevant emails as needed
Organise / assist with store events - Creating Flyers, sending SMS & eDMS, paid local social media advertising, organising catering/coffee vans
Used marketing platform DotDigital - Experienced with sending mass SMS & eDMS as well as organising / uploading customer databases
Worked with external agencies
- Advertising agencies running our national paid social advertising
- Production companies for creating video content
- Individual contractors for 3D renders, Blogs and other content
Attended work related events
- Including running games for customers, handing out merchandise and marketing our brands

References:

Renee North, Tradelink GM of Marketing / Head of Marketing Department, 2021 - 2025
Phone: 0488 553 666

Lucy Trewin, Tradelink Marketing Manager (My Direct Manager at Tradelink), 2014 - Current
Phone: 0431 469 465

Email: Lucy.Trewin@tradelink.com.au

Marketing Assistant - Tradelink - 2021 - 2023

In this role - I completed many of the responsibilities outlined above (with the exclusion of social media management) that would continue in my later role as Local Area Marketing Coordinator.

Some of the other responsibilities I had as Marketing Assistant were:

Processed all marketing related P.O.s and Invoices - including tracking yearly budget and invoice expenses for Tradelink's entire marketing department
Collated and sent weekly all company newsletter email & PDF version uploaded to company Intranet
- During this time, I re-designed it to have a cleaner, more stylish design, organising content by relevance to in-store staff
Collated & wrote monthly long-form journalistic feel-good articles about Tradelink for the newsletter of our parent company Fletcher Building sent to all Fletcher Building employees
Filmed, edited and uploaded Tradelink CEO Message to Staff
Re-designed company Intranet - removing old info, updating design and creating more user friendly navigation
Sole person responsible for all updates to company Intranet website - the primary resource for accessing essential
company documentation
- I actually completely re-designed the company Intranet from the ground up migrating it from the 2003 Program it was built on to Microsoft Sharepoint, a modern online service
  - This plan was never implemented however due to the desire by management for each department to cull their years worth of old content before migration which was never made a priority
Created internal company websites - Created "Builders Central" using Microsoft Sharepoint, an internal website with assets and information relevant to Tradelink's Sales Department applying for tenders on building projects.
- Included all graphic design for website elements - including overall look and layout of webpages
- Complete creation of all webpages and website navigation
- Organisation of files in the backend of Sharepoint
Assisted with creation of branded merchandise items - including limited run company merchandise for specific events
Wrote blog content, and other guide content, for Tradelink.com.au
- Also included uploading blogs to the website, including sourcing and formatting images

"Builders Central" Internal Website I Created for Sales Staff

During my time at Tradelink I also completed many individual projects which came up which are hard to describe in the context of my role. An example is creating custom product stickers for an up-scale luxury Tradelink store targeted at Interior Designers and Architects, which had a unique layout unlike our other stores. This included manually measuring all of the neccessary sizes needed in-person, briefing these sizes to an external graphic designer to create a template and then manually populating each of the tickets myself with the correct name and price of the relevant product. This project had to be completed in time for the opening event, and took over 2 weeks of dedicated work.

A second example is a request by our sales staff for Tradelink branded toiletries bags. After our initial supplier fell through at the last moment - I personally drove around to every K-Mart in Brisbane buying 700 cheap toiletries bags, drove them the next morning to a small scale screenprinter who applied our logo overnight, and priority shipped them down to Melbourne in time for the event 2 days later.

Deli Server - White's Bli Bli IGA - 2013 - 2021

During highschool and university, I held a part-time job in the delicatessen of my local IGA.

This job taught me many valuable skills which would become useful in my later career, including:

- How to manage staff

- How to talk with and solve customers problems

- Maintaining composure in a busy work environment

- Completing tasks on schedule

Education

Bachelor of Communications,

University of the Sunshine Coast (2016-2018)

Graduated in 2018, with a GPA of 5.17.

Undergraduate degree double majoring in Marketing and Creative Advertising.

Bachelor of Communications (Hons.),

University of the Sunshine Coast (2019)

Postgraduate degree specialising in Creative Advertising

Completed my thesis research project titled "Australian Facebook Advertising: How Creative Strategy Impacts User Engagement with Fast Food Brands".

I successfully completed my honour's degree with a distinction grade of 78, achieving Honours Class 2 Division A